During this meeting my client and I discussed the direction in which we wanted this promotional video to go due to the final product being beneficial for both parties involved.
We decided that creating a promotional video for a Peugeot 5008, which won car of the year 2018 for "Best Large SUV" as well as it being the new seven-seat car, that is replacing the 5008 people carrier and switching to the popular SUV format as it does so.
I suggested to my client that we featured both manual and automatic in order to inform our audience that the car offers both transmission.
My client want a video that represent his company as well as displaying the various aspects of the new Peugeot 5008 which was released mid-October last year, so it is the newest model in the showroom. We came to an agreement that we would combine different types of shot styles to benefit both his company as well as making the car appealing to an audience; we decided slow motion close-up footage in order to show off the car and inform out audience of the various aspects the car offers, as well as combing this with footage of the dealership and having the car being be test drove. We decided that we are going to feature 3 different styles of the same car: Grey Manual Transmission, Blue Pearlescent Automatic Transmission as well as a White Graffiti one which is owned by someone within the company.
Brief Notes from Meeting:
- Car Model: Peugeot 5008
- Feature both manual and automatic transmission
- Combine different shot styles {Slow Motion close-up footage in order to show off the car and inform out audience of the various aspects the car offers, combing this with footage of the dealership and test drove}
- Show the audience the interior, exterior and how well the cars drives.
Information regarding the car model:
The 5008 follows in the footsteps of the Peugeot 3008, a stylish SUV that took home Carbuyer’s 2017 Car of the Year award. Like the 3008, the 5008 features a standout interior, comes with digital dashboard dials as standard, and is available with a range of modern petrol and diesel engines. Unlike the 3008, however, the 5008 is equipped with seven seats.{website reference: http://www.carbuyer.co.uk/news/154689/new-peugeot-5008-suv-prices-specs-and-release-date}
Car Promotional Video Examples:
Example from Peugeot from previous model:
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