During the filming process I collected over 200 clips which weren't all the best quality, so I took the time to watch each clip and delete ones which weren't perfect quality and separated them into different folders depending on the footage.
I decided to separate my footage into these folders:
- Automatic Trans and Accessories
- Interior
- Garage
- Outside Footage {CAR}
- Manual Transmission
This process made it a lot easier when it came around to editing as I knew which footage was where, making the post production a lot quicker as I wasn't constantly looking for certain footage as it was in a designated place.
Adobe Premiere Pro:
This screenshots show my editing process from the folders separating my footage to the simple editing techniques I used to produce a clean promotional video featuring the Brand New Peugeot 5008 SUV. I decided to use basic editing of a fade in between each clip as I think it created a smooth transition and didn't distract the audience from the main focus of the car.
I create the fade using the 'Pen Tool' the pen tool places a dot on your footage that can be dragged to various points on the clip. I placed 6 points on my footage all together this was shared between two clips; I placed 3 marks on the right footage and three points on the left, the points on the right go down in a diagonal line from the left and the left footage goes up in a diagonal line from the right creating a swoop. {featured in screenshots below}
Music:
A very important part of the editing process was finding the copyright free music that fits the theme of the video, copyright free means that you don't have to get permission or pay for the use. During this process I searched the whole of YouTube to find the best music that complimented the promotional I was creating, after hours of searching I came across a YouTube channel called 'Audio Library - No Copy Right Music' which had hundreds of copyright free music that is available to the public to download for free.
After scrolling through the different types of music and listening to a few seconds of each one, I was looking for something positive and upbeat as I wanted to keep my audience engaged and have a balance between the music and the footage so neither one was over powering each element. After ages of searching and listening I decided upon 'Happy - MBB' as it perfectly fitted the description of what I was looking for but unfortunately it wasn't long enough so in post production I edited it and match the beats when I cut it so that it continued to play smoothly.
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