Carol Vernallis - 'The Kindest Cuts: Functions and Meaning of Music Video Editing'
Carol Vernallis is a theorist, who wrote a book regarding 'The Kindest Cuts: Functions and Meaning of Music Video Editing', this book explores how the editing within film and music videos differ from each other.
Carol Vernallis talks about things such as continuity, editing as a whole, meanings, sounds and visuals and their relationships as well as star image.
The four main categories that she talks about are:
Carol Vernallis talks about things such as continuity, editing as a whole, meanings, sounds and visuals and their relationships as well as star image.
The four main categories that she talks about are:
- Camera {Posting, Movements, Framing}
- Editing
- Narrative
- Diegesis {This refers to the 'worlds' created within the Music Video}
Camera:
Carol Vernallis suggests that in music videos, the most used shot type is a 'Close-Ups'.
Close-Ups are very common shots due to them being used to show the band / artist or the actors playing parts within the music video; this is to portray the importance of them and to show the way they look. Vernallis also suggests that 'Establishing Shots' are also used very commonly in music videos due to this establishing the location of the music video.
{Example: This could be used if the music video is set in New York due to it being a well established location, that people will know as soon as they say it.}
She also suggests that in music videos different shots are mostly cut to the beat / pace of the song, therefore this brings more attention to the artist / band as it makes the audience more interested in whats happening within the music video. Vernallis also argues that framing in a music video is very distinctive, however this is dependant on the genre of music video.
Editing:
With regards to editing in music videos, this theorist states that music videos usually ‘Break the Rules’ of continuity {Unlike what would be seen in a TV Show or a Film}. Bands and artists will usually do things within music videos such as change their clothes multiple times in a music video and include different settings when they do so, therefore this is disrupting the rules of continuity. However, this is not necessarily done as much in narrative music videos, as they still have a story to go along with. Varnallis also states that another recognisable editing technique used in music videos is 'Jump Cuts', as music videos usually go straight form one thing to the next, while cutting the different frames to the beat/speed of the song/music.
Narrative:
The narrative is usually the visual response to the song in which that artist or band have created, this often to do with what the artist / band wants the meaning to be presented as.
A lot of different meanings can be interpreted from a song, the artist / band will choose what story they want to tell, Vernallis argues that the endings of music videos may not be clear and sometimes make the audience think more about the narrative of the video or makes the audience try and figure out what the meaning of the video was. She argues that the narrative within a music video is sometimes disjointed, therefore causing the audience to pay more attention to the song itself which usually happens more commonly in band’s music videos, she states that music videos will usually have a theme to the narrative that the band / artist chooses to portray.
Diegesis:
This theorist argues that the diegesis is something which is revealed slowly throughout the music video and it’s story, allowing it to develop and make the music video more interesting for the audience members. She also states that music videos are sometimes in a way left ‘uncompleted’, which makes the audience member want to know what happens next.
Close-Ups are very common shots due to them being used to show the band / artist or the actors playing parts within the music video; this is to portray the importance of them and to show the way they look. Vernallis also suggests that 'Establishing Shots' are also used very commonly in music videos due to this establishing the location of the music video.
{Example: This could be used if the music video is set in New York due to it being a well established location, that people will know as soon as they say it.}
She also suggests that in music videos different shots are mostly cut to the beat / pace of the song, therefore this brings more attention to the artist / band as it makes the audience more interested in whats happening within the music video. Vernallis also argues that framing in a music video is very distinctive, however this is dependant on the genre of music video.
Editing:
With regards to editing in music videos, this theorist states that music videos usually ‘Break the Rules’ of continuity {Unlike what would be seen in a TV Show or a Film}. Bands and artists will usually do things within music videos such as change their clothes multiple times in a music video and include different settings when they do so, therefore this is disrupting the rules of continuity. However, this is not necessarily done as much in narrative music videos, as they still have a story to go along with. Varnallis also states that another recognisable editing technique used in music videos is 'Jump Cuts', as music videos usually go straight form one thing to the next, while cutting the different frames to the beat/speed of the song/music.
Narrative:
The narrative is usually the visual response to the song in which that artist or band have created, this often to do with what the artist / band wants the meaning to be presented as.
A lot of different meanings can be interpreted from a song, the artist / band will choose what story they want to tell, Vernallis argues that the endings of music videos may not be clear and sometimes make the audience think more about the narrative of the video or makes the audience try and figure out what the meaning of the video was. She argues that the narrative within a music video is sometimes disjointed, therefore causing the audience to pay more attention to the song itself which usually happens more commonly in band’s music videos, she states that music videos will usually have a theme to the narrative that the band / artist chooses to portray.
Diegesis:
This theorist argues that the diegesis is something which is revealed slowly throughout the music video and it’s story, allowing it to develop and make the music video more interesting for the audience members. She also states that music videos are sometimes in a way left ‘uncompleted’, which makes the audience member want to know what happens next.
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